Agonizing over a cast – painting our own rainbow

The first day my son saw me with the cast on my leg, he asked me if he could draw on it. I said he can do it later. I was not sure if I was going to have the cast, so I did not allow him to draw.

But on the evening of the penultimate day on which I was supposed to have the cast removed, I asked my son, “Do you want to draw on my cast?”

“Yes,” he ran out of the room as he was replying. He came back with his sketch pen set, sat near my leg, and started drawing on the cast. The first one he drew was a skull similar to the ones we see in danger symbols.

I looked at him. “Dei, I have a fracture, and you are drawing a skull on the cast.”

In response he looked at me with the most mischievous smile that an eight-year-old could come up with.

He continued to draw—a crescent, a star, a candy, and a two-tiered birthday cake with a candle on top of it. Then he looked at me and said, “I am done.”

“Go and call your sister.”

When she came in, I asked her, “Do you want to draw?”

With a smile she started drawing cute Japanese doodles. In between she asked if I had a wish list. I asked her to bring the book ‘How to Draw Almost Every Day’ from the bookshelf.

I flipped through the book and pointed to doodles one after another. She drew for about an hour. I ended up with 24 doodles on my cast. I even published a blog post with a photo of my cast with the doodles as well as a haiku about it.

When I was listening to my wife convey the doctor’s message about a week ago, it was a hopeless situation. If anyone had told me that day that I would manage to retain the cast for the entire duration of eight days, I would have mocked them. But I did manage to retain the cast for the eight days that the doctor had advised.

This stage is only the first and most important phase in the six-plus weeks required for recovery. There are still so many ifs and buts. But I am hopeful of the best outcome.

So, what are the lessons that I learned from my inner battle?

  • Our long-term mental resolve is much better than what we assume it to be in the immediate aftermath of an adversity.
  • The mind is like a parachute. If we want to make a situation work, we will be able to gather the resolve to make it work.
  • More than the physical ailment, it is the lack of control over one’s own situation that hurts the most. So, always focus on what is under our control and take solace from it.
  • Seek out inspiration from a source appropriate for the situation, even if it is someone much younger than you.
  • Do not let a good crisis go to waste. Use it as an opportunity for self-discovery. You will be in for a surprise.
  • Lean into your bonds. Laugh or smile at whatever sliver of the situation that deserves a laugh or smile.
  • Tap into the collective wisdom of humanity for help.
    • I heard about the story about God Murugan and the Tamil sayings from my grandmother when I was a toddler nearly forty years ago.
    • I heard the “mind is like a parachute” quote from my B-school professor nearly twenty years ago.
    • Nearly ten years ago I came to know about a) the Marshmallow Test conducted on American children by b) an Austrian-born psychologist from c) an Irish professor working in a B-school in Spain, d) from his talk at TED Talks, a forum started by an American and a Britisher via e) YouTube, a technology platform started by an American, a German, and a Taiwanese.

This essay is part 5 of the 5-part personal essay series – Agonizing over a cast

Part 1: https://yogesvr.xyz/2025/10/05/agonizing-over-a-cast-the-crybaby/

Part 2: https://yogesvr.xyz/2025/10/21/agonizing-over-a-cast-the-bad-news/

Part 3: https://yogesvr.xyz/2025/10/22/agonizing-over-a-cast-conjuring-up-scenarios/

Part 4: https://yogesvr.xyz/2025/10/23/agonizing-over-a-cast-the-zen-master-in-the-house/

Agonizing over a cast – the Zen Master in the house

There is an episode in Hindu mythology in which God Murugan, being a cosmic child, would teach Pranava Mandhiram to his dad, God Shiva—one of the trinity of gods in Hinduism. Because he taught his dad, God Murugan got the title of ‘Thanthaiku Mandhiram Sonnavan’ (translation: The one who taught the sacred hymn to his dad).

With every passing hour of my battle with the itching sensations, I had a profound sense of respect for my son, similar to the reverence that a disciple would have for a Zen master. Maybe kids have an inherent optimism and chirpiness that guard them against such adversaries. That’s something that could not be matched by worn-out souls of forty-somethings. Nonetheless, I decided to use my son’s resolve as an inspiration. If he can manage to have a cast for seven weeks, I can at least try and manage for a week.

Somewhere in between all my ruminations, an insight hit me—I am facing my own version of the Marshmallow Test with a twist. Do I want to endure a lesser pain (cast) in the short term, or do I want to endure more severe pain (two possible surgeries and casts) in the long run?

I first heard about the Marshmallow Test in the TED talk ‘The Discipline of Finishing’ by Conor Neill. The Marshmallow Study,’ or ‘The Marshmallow Test,’ is one of the most famous psychological studies of the second half of the twentieth century. This study was carried out between the late 1960s and early 1970s at Stanford University and was headed by a distinguished professor by the name of Walter Mischel. The key finding of the study is that the ability to delay gratification (self-discipline) in kids, more than intelligence, is a much better predictor of future success.

Once I realized that my situation was a version of the Marshmallow Test, which pain I needed to endure became clear to me. It’s relatively easy to have a moment of realization but very difficult to consistently act based on that insight. The short-term pains, like the real or imagined itching sensation on my left leg, are very concrete. They are effective in drawing our attention towards them. In contrast, long-term pains or gains are very vague, like a daydream. So, I used a combination of insights to come up with my coping mechanism.

In his TED talk, Conor Neil spoke about endurance high-performance athletes. They only worry about the immediate challenge in front of them—sometimes just about one step at a time. I decided not to think about the remaining five days before my next visit to the doctor. I decided not to think about an entire day, not an hour, not even a minute ahead. I decided that I will focus on what I will do when the itching sensation hits.

One of the key insights from the Marshmallow Test is that distraction is an effective strategy when faced with an immediate temptation. Kids who were able to succeed in the Marshmallow Test were able to come up with multiple ways to distract themselves from looking at the short-term temptation or prize in front of them. Whenever the itching sensation hit, I tried to distract my mind. I was mostly successful. We usually consider distraction to be a bane. But, without the ability to get distracted from adversities and bad luck, we would be constantly ruminating about them and pretty soon end up as a nervous wreck.

The human mind is very resilient and tends to cope very well with adversities. After a couple of days, there were only fewer instances of itching sensations and the urge to scratch. I also noticed that mostly the itching sensation subsided after a few seconds even if I didn’t scratch.

In addition, the grip of the cast also loosened in a couple of days. This reduced the episodes of itching sensations further. In fact, the grip loosened so much that I had to see the doctor a couple of days ahead of schedule, as I was worried that the cast was no more effective. The doctor mentioned that it was normal for the cast to become loose with each passing day. He tightened the cast by tying a gauze cloth around it. I felt uncomfortable for the rest of the day but was pretty much unbothered from the next day. I am reminded about a comment by one of my professors during MBA days: “The mind is like a parachute. It works only when it is open.” Once I decided that I wanted to have the cast for the entire duration that the doctor prescribed it, I was able to come up with coping mechanisms against the discomfort of the cast. I did not stand in the way of my well-being.


This essay is part 4 of the 5-part personal essay series – Agonizing over a cast

Part 1: https://yogesvr.xyz/2025/10/05/agonizing-over-a-cast-the-crybaby/

Part 2: https://yogesvr.xyz/2025/10/21/agonizing-over-a-cast-the-bad-news/

Part 3: https://yogesvr.xyz/2025/10/22/agonizing-over-a-cast-conjuring-up-scenarios/

Part 5:  https://yogesvr.xyz/2025/10/24/agonizing-over-a-cast-painting-our-own-rainbow/

Agonizing over a cast – conjuring up scenarios

There are a couple of Tamil sayings that I’ve got to implement over the next few days:

  • Vallavanukku Pullum Ayudham

Translations: A capable man will turn even a grass into a weapon.

  • Siru Thurumbu Pal Kutha Udhavum

Translation: Even a small splinter can be useful as a toothpick.  

I became a samurai warrior fighting against the itching sensations that my mind started throwing at me. My armory consisted of two plastic scales (one flexible and another non-flexible) and a comb. The comb was part of a gift set given to my daughter by one of my sisters a couple of months ago. When I had a first glimpse of this comb, I thought to myself, ‘What a weird-looking comb. Which idiot has designed it?”

After the usefulness of its pointed tip in getting through my cast and helping me to scratch the itches, I would say he or she is a genius. My soul wants to stand on top of the Eiffel Tower and declare to the world, “The designer of the comb deserves an iF Design Award and a Red Dot Design Award.”  If I came across the designer today, I would even kiss his or her hand with the same reverence that underlings had for Don Corleone in The Godfather.

Once I heard a comment in a documentary, “The best of our dreams and the worst of our nightmares never come true.”

After getting the cast on my feet, there was one scenario that I used to ruminate endlessly. What if a mosquito enters into my cast with the precision of a Japanese Kamikaze pilot conducting his bombing sorties? Once inside the cast, what if the mosquito sips my blood with the sophisticated pleasure of James Bond sipping his martini? And in response I would be agonizing over the unfairness of life like an indentured laborer in one of the 19th-century British colonies. Luckily for me, this phantom of my imagination did not come true.

And whenever I would reach out inside the cast with a scale or comb to scratch, the Shastri and Manjrekar in my house would come uninvited for a pitch report, sans the mikes.

One of them: “You are ruining the structural integrity of the cast.”

My mind voice: “This is a cast. Not the RMS Titanic.”

One of them: “The doctor is going to scold you for messing with his creation.” My mind voice: “He is not my father-in-law, and this cast is not his daughter.”


This essay is part 3 of the 5-part personal essay series – Agonizing over a cast

Part 1: https://yogesvr.xyz/2025/10/05/agonizing-over-a-cast-the-crybaby/

Part 2: https://yogesvr.xyz/2025/10/21/agonizing-over-a-cast-the-bad-news/

Part 4: https://yogesvr.xyz/2025/10/23/agonizing-over-a-cast-the-zen-master-in-the-house/

Part 5:  https://yogesvr.xyz/2025/10/24/agonizing-over-a-cast-painting-our-own-rainbow/

Agonizing over a cast – the bad news

So how did this start?

Tuesday – 23, September:

Around 8 PM, I was taking the washed and dried clothes lying on the bed to the sofa in the living room. I had placed one bunch of clothes on the sofa and was coming back for the remaining clothes.

I was walking into the bedroom in an absent-minded way that only middle-aged Indian uncles can do when they reluctantly do household chores. I have a tendency to walk fast from time to time. This time I was walking fast in an absent-minded way towards the narrow passage between the steel bero (almirah) and wooden cot in our bedroom. As I was taking the first step into the passage, my left foot hit one of the two large wooden blocks supporting the weight of the cot. The edge of the smallest toe and the one immediately preceding it on my left foot.  

Within a split second, the impact transmitted a shooting pain to my brain. My vocal cords involuntarily made an acoustic projection of a painful scream. I managed to sit down on the bed with tightly clenched fists and my upper and lower rows of teeth in airtight formation.

On hearing me scream, my wife, who was on a call, cut the call and asked me, ‘Are you ok?’ I did not answer her immediately. My mind was quickly scanning through its database of painful memories. Being housed within a body that had endured 45 years of life of falling down, getting hit with cricket balls, more falling, bumping against walls, furniture, etc., it could quickly recognize that this one didn’t have an equivalent entry.

“I think I have fractured my toe,” I blurted out.

Once the pain receded a little bit, I placed both my feet side by side. The smaller toe on the left foot had moved outward compared to the little toe on my right foot.

“Not good… not good,” I said to myself. 

I tried to lift all the toes on my left foot. I was able to lift them despite the pain.

“Ah, good,” with a sigh of relief.

As we started discussing if we needed to see a doctor, the little toe on my left foot started swelling like a thin sheet of damp maida dropped into boiling oil.

“Oh no… oh no… oh no, no, no.”

We decided to go to the Ortho clinic in Mandaveli. It was around 8:30 PM, but the clinic was not far from our house. When we reached the clinic, they were already closing it for the day. The assistant opened the door to the doctor’s room. He was about to leave, but we caught him in the nick of time.

The doctor made me sit on a long wooden bench. He asked me to lift all my toes. Then he pressed the injured too. There was so much pain, I started to shout.

“The toe is fractured. But it’s swollen, and there are so many blood clots around it. It’s not a good idea to put a plaster around the toe or a cast around the leg now. I will prescribe you some tablets. Come back on Thursday evening with an X-ray of the left foot. I will put a plaster around the toe and a cast for the left foot,” the doctor delivered the bad news in an ambivalent manner.

As he was busy prescribing medicine, I tried to indulge in oodles of self-pity.

“Be thankful that the toe did not get dislocated. Otherwise, you would need a surgery right away. This will heal in about six to eight weeks,” the doctor tried to console me with his expert advice. Yes, it was comforting to hear his opinion, but in a very darkly comic way.

After buying the medicines, we got into an auto to go home. On the way we spotted a lab still open. We went in to get the X-ray taken. One look at the X-ray, the technician said, “It’s a hairline fracture. But it should heal in six to eight weeks.” 

I looked at the X-ray. The crack looked deeper and much more visible compared to the one on my son’s X-ray from January.

On reaching home, we decided to cheer up the damp evening with burrito bowls for us. The thought of my fractured toe and the possibility of a cast around my left foot made the Barbeque Paneer Burrito bowl taste like Rava Upma.


This essay is part 2 of the 5-part personal essay series – Agonizing over a cast

Part 1: https://yogesvr.xyz/2025/10/05/agonizing-over-a-cast-the-crybaby/

Part 3: https://yogesvr.xyz/2025/10/22/agonizing-over-a-cast-conjuring-up-scenarios/

Part 4: https://yogesvr.xyz/2025/10/23/agonizing-over-a-cast-the-zen-master-in-the-house/

Part 5:  https://yogesvr.xyz/2025/10/24/agonizing-over-a-cast-painting-our-own-rainbow/

Agonizing over a cast – the crybaby

Friday – 26, September 2025:

“I don’t think I will be able to have it for eight days. Can you go and ask him if he can remove the cast and just put a plaster around the toe?” I asked my wife while sitting on a metal chair in the waiting area of the ortho clinic.

“It’s not a good idea. You need to have it for the broken bone to heal,” my wife replied.

“I don’t think I will be able to have it. Can you please go and ask him?” I asked in a tone that combined both desperation and frustration.

Reluctantly my wife went into the doctor’s room to check with him.

It started raining heavily as I waited for my wife to come out. I could hardly think about anything apart from the multitude of sensations originating from beneath the wet cast on my left leg.

There were three other groups of people in the waiting area besides me. There was a college student who had come along with his mother. He had a pink-colored bandage wrapped around one of his feet.

There was an elderly woman who struggled very hard to even climb the two steps leading up to the clinic. A younger woman was with her.

There was a third group of several people. It was hard to tell who was the patient in that group. The group were very animated, talking among themselves as well as moving from one part of the waiting area to another.

After a few minutes a middle-aged woman and her adolescent son, who were completely drenched, came into the waiting area and sat in the chairs facing me.

The door to the doctor’s room opened, and my wife came out. She came and sat next to me and started, “He said that the crack is slightly deeper. If you don’t have the cast, the toe won’t heal. And then you might need two surgeries—one to keep the wire for the fracture to heal and one to remove the wire after it has healed. He has prescribed a tablet to reduce the itching sensation. I think you will have to retain the cast for eight days. It is for your good only.” My wife had the look of a Nazi general delivering the terrible news to Adolf Hitler.

A sense of defeat clouded over my mind. The rain was still in full swing. The college student was getting restless. He wanted to go home. His mom pointed out that it was still raining heavily and they could not go on their two-wheeler in that downpour.

In a few minutes, the downpour reduced to a slight drizzle. My wife and his mom went to the nearby pharmacy to buy medicines. He got lost with his phone.

‘What happened?” I asked him.

“I broke my foot while playing football in college,” he replied cooly.

“How long did you have your cast?”

“I had two casts for a total of thirty days,” he responded with a triumphant tone of an adolescent who had just completed his rites to passage into adulthood.

I looked at him but did not follow-up with another question. He continued to look at me briefly and then retreated into his digital world. I went back to languishing in mental agony.

After a few minutes his mom came back with the medicines. He started walking towards the gate. In a few minutes I heard the retreating sound of a scooter.

My wife came back in an auto. She came back and wrapped a carry bag around the cast. We got into the auto to go home.

That night I could not think of anything else other than the discomfort caused by the dampness from the cast seeping onto my skin. I watched stand-up comedy on YouTube for a long time. But none of the jokes were as effective as the dampness from the cast.

Sunday – 28, September 2025:

I asked my wife to check if the ortho clinic is open so that we can go and remove the cast. She called the three numbers printed on the prescription sheet multiple times. No answer.

I then asked her to call her former physiotherapist. She dialled and started, “Hello, Mam…” The conversation continued back and forth for nearly twenty minutes. The conversation sounded more like their catch-up call.

When my wife finally placed her mobile down, I looked at her.

“She said that she won’t come and remove the cast.”

“Did you ask her if I can remove the cast myself?”

“She mentioned that if you don’t plan to go to that doctor again, then you can remove it on your own.”

“So, what should we do now?”

“Why don’t you try and manage until tomorrow? We can go to the clinic tomorrow and get the cast removed.”

As we were talking, my mom walked into our room to inquire about the conversation with the physiotherapist. My wife went on repeat mode. She explained the situation to her.

“A small child had a cast for so many weeks. He can’t even manage for two days,” my mom commented with the disgusted tone of a math teacher reprimanding her student who can’t recall Pythagoras’ theorem.

My mind voice: “Thanks, Mom. That was so helpful.”

She was referring to my son. In January my son fell from his cycle and incurred a hairline fracture in his right elbow. He had a cast for SEVEN LONG WEEKS.

They both looked at me with the same disappointed look of Sanjay Manjrekar and Ravi Shastri reviewing the dismal performance of Indian batsmen in the fourth innings of a WACA test match.

As I did not respond, they decided to entertain themselves with their own mother-in-law versus daughter-in-law verbal volleys.

My mom lobbed first, “I took care of my son without any major injury for so many years. See what has happened under your able reign.”

My wife smashed a backhanded return, “My son had a cast on his hand for seven weeks without any complaints. Your son can’t handle the cast for two days. Your son is such a crybaby.”

They both argued with the same animosity of an elderly couple reluctantly working out a schedule of taking their pet dog for morning walks.

My mind voice: “Enna vachu comedy kemady pannalaye?” (Rough translation: Are you guys using me as a prop for your comedy show?)


This essay is part 1 of the 5-part personal essay series – Agonizing over a cast

Part 2: https://yogesvr.xyz/2025/10/21/agonizing-over-a-cast-the-bad-news/

Part 3: https://yogesvr.xyz/2025/10/22/agonizing-over-a-cast-conjuring-up-scenarios/

Part 4: https://yogesvr.xyz/2025/10/23/agonizing-over-a-cast-the-zen-master-in-the-house/

Part 5:  https://yogesvr.xyz/2025/10/24/agonizing-over-a-cast-painting-our-own-rainbow/

The Crow, The Fox and Grandma’s Vadai

A mural on the outer wall of Kaylir Canteen depicted “Paati Vadai Sutta Kadhai” – a classic short story for the kids. This is probably one of the first stories that I had heard as a kid apart from stories from Ramayana & Mahabharata.

Apparently, this story is adapted from the Aesop’s fables. You can read the story here. Looks like this is a popular kid’s story (with minor variations) in multiple countries including India, Afghanistan, Iran and Greece.

The mural depicts a slight variation of the story with the grandma feeding her vadai to a crow and the fox having an excess vadai problem. Wonder what advise Dr. Pal Manickam would offer the fox.

One of the blogs that I landed on while searching for this story, made the following observation: “Whenever they say a single old women in a story, they make sure that she looks like a widow!!! Most of the animations / illustrations depict single old women in white saree without pottu (red dot on the forehead) and without flowers on her hair. In olden days widows were not allowed to wear colorful cloths, nor allowed to wear pottu, bangles and flowers! Even though am not exactly encouraging to wear pottu, bangles, flowers…etc! Here, as a feminist it is important for me to address this!

After reading this observation, I went and looked at the photo of the mural once again. Sure enough, the woman is of a slightly older age, she is wearing a white saree, doesn’t have pottu in her forehead and doesn’t have flowers on her hair. It’s amazing to note that even a story meant for kids could end up passing along stereotypes through it. With all the jewels that the woman is wearing, could it be that it’s a woman from Kerala (women in Kerala wear half-white sarees in golden zari border for festive occasions)?

Wonder what changes this story would undergo in the years to come. Would it be a granddad or a dad making vadais? And if such a change is incorporated would some sections of the population find the story too woke?

As for me, I was happy to find one of the beloved stories from my childhood depicted as a mural.

Location: CIT Colony, Chennai

Date: 12th September 2025

Down Memory Lane #1 – A Friend’s House

I cross this building very frequently. Every single time I look at it I am reminded of my high school days. The above building used to be my friend’s family home for a number of years.

This house introduced me to a several new concepts. I had never heard of the term duplex house, until I walked into my friend’s house in this building for the very first time during my 10th standard. I was blown away by all the awards that were on display in the visitor’s room. My friend’s dad, director Durai was a famous Tamil film director from the 1970s and 1980s.

Their family used to run a fast-food restaurant, ‘Hot and Sweet Chat Home’ cum Ice-cream parlor selling Dollops ice-cream on the ground floor where you see the three shutters (in the photo). This was probably one of the very few fast-food restaurants in Madras (as Chennai was known then) in that era.

My family moved back to Chennai only in 1994, so the concept of fast-food restaurant was alien to me. My menu of evening snacks included just Verkadalai Burfi (Peanut Candy), Biscuits (Butter biscuit, Milkbikis, etc.), Vadai, Bajji, Bonda, and Onion Samosa. Hot and Sweet Chat Home introduced me to the snacks of Bollywood Gods – Bhelpuri, Pani Puri, Pav Bhajji, etc.

Until then I had only had Arun and Kwality ice creams. Dollops ice cream sounded an ultimate luxury to me. I guess Dollops brief association with Cadbury’s and Cadbury’s dancing female fan ad gave a Halo effect to Dollops. The restaurant used to have outdoor seating arrangement with an umbrella for each table. That was another novel sight for me.

I was introduced to the concept of playing cricket in the terrace in this building. I used to play cricket with my friend Pramod on the 3rd floor; sometimes we were joined by Pramod’s elder brother Prakash and/or their employee Moorthi.

How can I forget the multiple Christmas parties that Pramod that given to us in this building? The entire battalion of friends would descend on this house on Christmas. Not forget all that banter that would accompany the Christmas parties.

During my 11th and 12th after our family moved to Abhiramapuram, I used to frequently visit Pramod’s house in the evenings. Mostly it would be Pramod overseeing the restaurant. We would both be listening to songs on FM radio stations and chatting. I was introduced to listening to English songs on FM radio in this building – songs of Ricky Martin, Celine Dion, Backstreet Boys, etc. I was never able to follow the lyrics except for a few lines here and there. I assumed Pramod used to follow them better.

You should have seen the disappointment on my face when I walked into the restaurant one evening and Pramod telling me, “Pepsi Uma had come to the restaurant with her family and had left only a few minutes back?” I never even paused to think whether that was true until after typing the above sentences today.

A lot of evenings we hardly spoke much apart from listening to the songs. But I always felt like those were time well-spent. All good times do some to an end. Pramod went to do Engineering in Coimbatore. Hot and Sweet Chat Home had to be closed because the North Indian cook they had employed decided to go back to his hometown and they were not able to find a suitable replacement.

Pramod’s family relocated to another part of the city. I even lost touch with Pramod in between for a few years. Luckily, I was able to establish contact with him through a mutual friend and his brother. Thanks to WhatsApp, communication with friends these days is much easier. It’s another story that we don’t get to talk much until we meet face to face once a year or so.

Today, as I looked at this building with the shop closed (being a Sunday) and minimal light, I was overcome with sadness. I decided to go down memory lane and write this blog post.

Here is a Haiku to eulogize the good old times:

A magical world
Songs of friendship and banter
A bygone era.

The Need to Read the Fine Print

I have been wanting to write a blog post about the yellow-colored billboard in the above photograph for some time now. The billboard announces that a restaurant has been featured in the Conde Nast’s Top 50 Restaurants in India in 2024. However, the name of the actual restaurant that made it to the list, Pumpkin Tales is not featured prominently in the billboard. The name/logo of Pumpkin Tales is featured in smaller size on the bottom right-hand side of the billboard and is almost completely hidden behind the leaves of a small plant!

The name/logo of the Chinese restaurant in the same building, Zhouyu is featured next to the billboard in an outdoor advertising lightbox. If one doesn’t bother to read the fine print associated with the yellow billboard or to go online and check at the Conde Nast list, there is a possibility of assuming that Zhouyu is the one that has made it to the Conde Nast list. This is exactly what happened with me a couple of months ago, and I ended up for a dinner at Zhouyu.

I have been wondering why a restaurant would commission and install a billboard in which its name is not featured prominently or could lead to confusion about another restaurant having won the award in its place. Unless if the other restaurant (Zhouyu) belongs to the same group/ management. I tried searching online.

Pumpkin Tales’ website does not list Zhouyu as one of the associated/ sister-concern restaurants in its locations section. Ditto for Zhouyu’s locations section as well which did not list Pumpkin Tales as one of the associated/ sister-concern restaurants. However, the Book a Table section on Pumpkin Tales website which led to Eatapp listed Zhouyu as one of the options in the dropdown list. I searched online and landed on a September 2020 article in the Mylapore Times with the headline, “Pumpkin Tales launches its Chinese restaurant ‘Zhouyu’ at Alwarpet.”

Is it genuine oversight from the restaurant management? I looked at the photo one more time. The prominent food image on the yellow billboard about Conde Nast list caught my attention this time. The food item resembles a Chinese/ South-east Asian dish in a white ceramic bowl with a couple of chopsticks placed on top of the bowl.

The combination of the image of what looks like a Chinese food item in the yellow billboard as well as the tagline, “A Chinese Kitchen” on top of Zhouyu in the outdoor advertising lightbox placed close to it could trip someone into making the wrong association between Zhouyu and the Conde Nast list, as happened with me.

To be fair when viewed from the other side, the food item on the yellow billboard and the Zhouyu outdoor advertising lightbox are spaced apart. So, the scope for confusion is lesser. Plus, there is nothing obstructing the Pumpkin Tales name.

This billboard placement and different sized fonts used in the billboard, reminds me of the need to always read the fine print and/ or footnotes.